Case Study: Offroad Expedition

. Client Requirements:

The primary goals communicated were:

• Revamp the homepage layout to better reflect the brand’s rugged, adventure-focused identity.
• Redesign the Workshop Hire page for clarity and better service booking flow.
• Ensure mobile responsiveness and a fast-loading experience across devices.
• Update on-page content and imagery to better showcase offerings.
• Create a layout that increases user engagement and time on site.
• Maintain the Shopify CMS for easy future updates by the internal team.
• Implement conversion-focused design improvements without needing a full theme overhaul.

. Our Solution:

The client came without a clear design reference, so we began by creating custom homepage and Workshop Hire page mockups to define a direction aligned with their rugged, off-road brand identity.

We then implemented the design within Shopify, modifying their existing premium theme. Key updates included a rotating banner with WebP images, custom sections for featured products, testimonials, and Social media integration.

We improved navigation and strategically placed CTAs for better engagement. The Workshop Hire page was rebuilt using flexible Shopify sections, with visual icons, a simplified layout, and an integrated inquiry form.

Performance optimizations included image compression, lazy loading, and mobile responsiveness. SEO enhancements were made through structured meta tags and improved headings. All changes maintained Shopify’s native CMS for easy client updates.